UX & UI Design
Research, flows, wireframes, design systems and interfaces that users understand before the tooltip appears.
↗UX/UI, brand systems, Amazon experiences and the visual glue that makes ambitious ideas feel inevitable.
See theA few examples of strategic thinking wearing very good clothes — now with real work, real systems and considerably fewer placeholders.


FRESHUX/UI · Responsive website · Art direction
Product design · UX strategy · Visual language
Brand identity · Campaign · Packaging
No giant team, no telephone game. You work directly with the person doing the thinking and making.
Research, flows, wireframes, design systems and interfaces that users understand before the tooltip appears.
↗Strategy, visual identity, art direction and guidelines that keep your brand recognisable when you’re not in the room.
↗Storefronts, listing systems, A+ content and campaign assets designed to turn scrolling into choosing.
↗Launch visuals, social systems, presentations and whatever else needs to look unreasonably considered.
↗NOIRE media is an independent creative practice helping products and brands become clearer, bolder and harder to ignore. Strategy when it matters. Craft everywhere.
Yes, I will care about that 2px misalignment.
No, you won’t have to.
We get honest about the problem, the audience and what success actually means.
I explore, design and pressure-test the strongest direction. You see work, not smoke.
We refine the details, build the system and make every important edge feel intentional.
Files are tidy, handoff is painless and your new design is ready for the real world.